Shequeta Rice

Financial Advisor
Forum Financial Advisor Shequeta Rice

Why Did You Become
a Financial Advisor?

Financial planning is personal to me. Growing up in an underserved neighborhood in Chicago, I knew that to be successful, I would need to understand money and quick! I enjoy helping people meet their goals, whether personal, career focused or financial. This is one of the primary reasons I decided to study finance and minor in management.

After college, I began working in sales, marketing and customer service in the automotive industry. My colleagues, family and friends would approach me for advice on managing their finances, investing and improving their credit. I found helping them to be extremely fulfilling! While I enjoyed the work I was doing, after 10 years, I knew I was ready to get back to my passion, expand my efforts and educate others. An instrumental part of my decision is the ability to build long-term relationships so I can help people in a major way.


I want to help my clients with their financial aspirations no matter how big or small the goal may seem.


I am a conscious person at heart, and I have found it fulfilling to know I am helping someone meet their goals.


It’s important to me to set clear and attainable expectations with my clients to help them reach their goals.

About Shequeta

Shequeta Rice joined Forum Financial Management in 2023 as a Financial Advisor. Prior to joining Forum, Shequeta worked for General Motors in various sales and marketing positions with a primary focus on customer experience. Most recently, she was a regional customer experience manager and served as a financial analyst and internal controls analyst. Additionally, Shequeta worked in home preservation for Wells Fargo.

Shequeta has developed a passion for building meaningful relationships with clients and enjoys discussing investing and navigating financial situations with family and friends.

Shequeta earned her MBA with a concentration in international management from Northern Illinois University in DeKalb, Illinois. She holds a bachelor’s degree in finance from Southern Illinois University in Carbondale, Illinois.

In her spare time, Shequeta enjoys spending quality time with her husband and two children.


Tell Us About Your Financial Life and Aspirations

Your experience begins with an initial meeting to identify your financial vision for the future and risk tolerance levels. We review our investment philosophy and approach with you so that you fully understand each milestone of our process and how our relationship will evolve over time.

Discuss Topics Crucial to Your Financial Success

Over the course of the next few meetings, the content and breadth of each meeting is defined by your personal needs. We can review your estate planning and risk management needs, discuss retirement accumulation or distribution planning, evaluate educational funding needs, review your tax situation, and go over any other items crucial to your financial success.

Develop a Strategic Plan Unique to You

Once you select an allocation, we put together a strategic implementation plan that will coordinate investment of your portfolio between qualified (tax-advantaged) assets and non-qualified assets in order to maximize tax efficiency. The topics we address during our time with you vary depending on your unique needs and situation.

Putting Your Plan Into Action

We establish your Forum account based on the portfolio allocation we discussed and what we learned about your risk tolerance and financial goals. With your new Forum account now in place, you will have the opportunity to access your Forum Client Portal for the first time and connect with members of the Forum Client Service team.

Review Goals and Plans When Your Life Changes

You will receive reporting that will clearly show your performance net of all fees and compared to applicable market indexes. Additionally your assets are held at a reputable third-party custodian that furnishes independent monthly reports so you can feel confident about the safe handling of your money.

Ready to Connect With a Forum Advisor?