Rob Wurzburg

Financial Advisor
Forum Financial Advisor Rob Wurzburg


Q: Reflecting on your career journey, what led you to become a financial advisor?

A: I made the decision to become a financial advisor a few years ago when my father had a serious health issue. This became a turning point in my career path. My family has always had a close relationship with our financial advisor and this relationship was especially critical during my father’s care. While my family had many worries at the time, the one thing I knew for sure was that my mother would be well taken care of and that my father would have all his medical needs met because of more than 30 years of solid financial planning.

While I was providing advice to companies and CEOs at that time, I realized I would gain much more personal fulfillment advising individuals and families on how to build a solid financial future for themselves throughout all stages of their lives.

Q: What is the most overlooked element when creating a financial plan?

A: I believe that small changes can have a big impact on your long-term financial goals. Often overlooked when creating a financial plan is whether the steps laid out in a plan are straightforward and feel achievable so that they don’t seem overwhelming as you begin your journey. Just like going to the gym, it’s important to set achievable goals at first so that you stick with your plan for the long term. I like to work collaboratively with my clients to set realistic, achievable goals that we all agree on during the initial planning phase of our relationship. Then, I help my clients break down their goals into small, manageable steps that we can tackle together. I find my clients then gain the confidence to take on even bolder goals as they continue to grow.

Q: When you first meet with clients, what topics do you discuss?

A: Before discussing a client’s financial situation, it’s important for me to understand the client’s values and goals at a deeper level. Our personal history and experiences with money often shape our values around money. The conversation usually leads to a higher-level discussion with money simply being a tool to achieve these dreams.

I also like to focus on tangible goals that require money and planning to achieve. I know that a client’s goals outside of retirement may be just as, if not more important, than retirement itself. In fact, I have yet to meet a client who doesn’t have at least three goals in their life that will require both money and planning to achieve. As a financial advisor, it’s important for me to understand the goals someone has surrounding money, so we can incorporate these goals when helping to plan for the future.

Q: What areas of financial planning do you most enjoy?

A: For me, the best part about financial planning has to be the relationships I build with my clients. I learn about my clients’ hopes and dreams for the future, what areas of their lives they are most concerned about, their interests outside of work and what really motivates them.

Over the long term, I also have the opportunity to see how the work we are doing together affects clients’ lives in a positive way. For instance, taking that dream vacation they have always wanted but weren’t sure they could afford, buying the vacation home they have been thinking about for years, the joy of knowing that their children are fully funded for college or the additional time they are able to spend with their families by having more free time now that they have an advisor to help them.




About Rob

Rob Wurzburg joined Forum Financial Management in 2021 as a Financial Advisor. Prior to joining Forum, Rob was director of corporate development at Paylocity. With more than 10 years in the financial services industry, Rob’s experience also includes founder and principal of Flywheel Capital Partners, technology investment banking vice president/associate at William Blair, internal management reporting associate/analyst at Goldman Sachs and finance leadership development program analyst at Genworth Financial.

Rob earned an MBA with a concentration in finance and accounting from The University of Chicago Booth School of Business and a bachelor’s degree in finance from Indiana University in Bloomington.


Tell Us About Your Financial Life and Aspirations

Your experience begins with an initial meeting to identify your financial vision for the future and risk tolerance levels. We review our investment philosophy and approach with you so that you fully understand each milestone of our process and how our relationship will evolve over time.

Discuss Topics Crucial to Your Financial Success

Over the course of the next few meetings, the content and breadth of each meeting is defined by your personal needs. We can review your estate planning and risk management needs, discuss retirement accumulation or distribution planning, evaluate educational funding needs, review your tax situation, and go over any other items crucial to your financial success.

Develop a Strategic Plan Unique to You

Once you select an allocation, we put together a strategic implementation plan that will coordinate investment of your portfolio between qualified (tax-advantaged) assets and non-qualified assets in order to maximize tax efficiency. The topics we address during our time with you vary depending on your unique needs and situation.

Putting Your Plan Into Action

We establish your Forum account based on the portfolio allocation we discussed and what we learned about your risk tolerance and financial goals. With your new Forum account now in place, you will have the opportunity to access your Forum Client Portal for the first time and connect with members of the Forum Client Service team.

Review Goals and Plans When Your Life Changes

You will receive reporting that will clearly show your performance net of all fees and compared to applicable market indexes. Additionally your assets are held at a reputable third-party custodian that furnishes independent monthly reports so you can feel confident about the safe handling of your money.

Ready to Connect With a Forum Advisor?