Heidi Verbiscer

CPA | Financial Advisor


Why I Became a Financial Advisor

There is an advantage to approaching things holistically. As a tax advisor, I saw a need for people to get their financial advice from the same person providing tax advice. After more than 20 years in tax and accounting, I became a financial advisor.

At Forum, we dig a little deeper. We ask questions and look at everything to capture that big-picture view instead of just concentrating on returns. Too many investors have not been asked about their needs and are unsure of how to plan for their financial future. I look at everything, not just retirement accounts or insurance, so all the little steps clients take will get them to where they need to be.

One day at a time. In our busy lives, slow down and live in the moment.

Industrial Work Space With Clock and Ladder


The Magnitude of Small Decisions

The things we don’t question, money mistakes or bad money advice taken at face value can be detrimental. I have learned that life is defined by the small decisions we make and what we focus on first and most. In this highly specialized world, we could all use a personal board of directors with someone who serves as a good chairperson to offer direction. I specialize in helping families navigate the ebb and flow of the complex tax and financial planning landscape as their needs change throughout their lifetime.


Heidi Verbiscer, CPA joined Forum Financial Management in 2020. She currently serves as a Financial Advisor. In addition to being an advisor, she is the owner and president of Generations Tax & Advisory Services, LLC, which specializes in accounting, tax and wealth planning for families and small businesses. She has more than 20 years of experience in tax including working for large and midsize firms helping families and businesses navigate the tax landscape.

Heidi is a Certified Public Accountant. She earned a bachelor’s degree in accounting from the University of Illinois Chicago (UIC).

She currently resides in Glen Ellyn, Illinois, with her husband and son. Heidi is an active member of the community including serving on the board of Glenbard West Nation Inc. and the board of the Business Advisory Council at UIC.



Tell Us About Your Financial Life and Aspirations

Your experience begins with an initial meeting to identify your financial vision for the future and risk tolerance levels. We review our investment philosophy and approach with you so that you fully understand each milestone of our process and how our relationship will evolve over time.

Discuss Topics Crucial to Your Financial Success

Over the course of the next few meetings, the content and breadth of each meeting is defined by your personal needs. We can review your estate planning and risk management needs, discuss retirement accumulation or distribution planning, evaluate educational funding needs, review your tax situation, and go over any other items crucial to your financial success.

Develop a Strategic Plan Unique to You

Once you select an allocation, we put together a strategic implementation plan that will coordinate investment of your portfolio between qualified (tax-advantaged) assets and non-qualified assets in order to maximize tax efficiency. The topics we address during our time with you vary depending on your unique needs and situation.

Putting Your Plan Into Action

We establish your Forum account based on the portfolio allocation we discussed and what we learned about your risk tolerance and financial goals. With your new Forum account now in place, you will have the opportunity to access your Forum Client Portal for the first time and connect with members of the Forum Client Service team.

Review Goals and Plans When Your Life Changes

You will receive reporting that will clearly show your performance net of all fees and compared to applicable market indexes. Additionally your assets are held at a reputable third-party custodian that furnishes independent monthly reports so you can feel confident about the safe handling of your money.

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