William Morrison Jr.

CPA | Financial Advisor


William Morrison Jr., CPA joined Forum Financial Management in 2015. Prior to joining Forum, Bill owned and managed Morrison & Associates Wealth Management. With 30 years of financial services experience, Bill has counseled clients through major life events, focusing on the investing and tax decisions that come with a new child, marriage, divorce, retirement and the purchase or sale of a business.

Bill works to educate new investors about saving and their investment options, and he assists retirees as they make the transition from working to retirement. He also has experience helping families through the death of a family member by advising them on taxes, distribution of assets and the investment of their inheritance. Bill volunteers with the Knights of Columbus, Holy Cross Catholic Church, Society of St. Vincent de Paul, Hesed House, Valley Sheltered Workshop, Batavia Foundation for Educational Excellence and Boy Scouts of America.

Bill is a Certified Public Accountant. He earned a bachelor’s degree in accounting from Millikin University in Decatur, Illinois.



Tell Us About Your Financial Life and Aspirations

Your experience begins with an initial meeting to identify your financial vision for the future and risk tolerance levels. We review our investment philosophy and approach with you so that you fully understand each milestone of our process and how our relationship will evolve over time.

Discuss Topics Crucial to Your Financial Success

Over the course of the next few meetings, the content and breadth of each meeting is defined by your personal needs. We can review your estate planning and risk management needs, discuss retirement accumulation or distribution planning, evaluate educational funding needs, review your tax situation, and go over any other items crucial to your financial success.

Develop a Strategic Plan Unique to You

Once you select an allocation, we put together a strategic implementation plan that will coordinate investment of your portfolio between qualified (tax-advantaged) assets and non-qualified assets in order to maximize tax efficiency. The topics we address during our time with you vary depending on your unique needs and situation.

Putting Your Plan Into Action

We establish your Forum account based on the portfolio allocation we discussed and what we learned about your risk tolerance and financial goals. With your new Forum account now in place, you will have the opportunity to access your Forum Client Portal for the first time and connect with members of the Forum Client Service team.

Review Goals and Plans When Your Life Changes

You will receive reporting that will clearly show your performance net of all fees and compared to applicable market indexes. Additionally your assets are held at a reputable third-party custodian that furnishes independent monthly reports so you can feel confident about the safe handling of your money.

Ready to Connect With a Forum Advisor?