Joey Schultz

Financial Advisor
Forum Financial Advisor Joey Schultz


Q: Do you believe that small steps can move you closer to your goals?

A: Emphatically and unequivocally, yes! In James Clear’s book Atomic Habits, he talks about how small changes in habits can lead to “remarkable results.” Whether it be a career ambition, financial goals or personal health objectives, the hardest part of moving on any decision that appears difficult or feels incredibly far away is taking one small step toward that goal. After that step, reflect and re-evaluate whatever information is available and then do it all over again. The next thing you know, you will find you are much closer to wherever it is you are trying to go.

Q: Reflecting on your career, what led you to be a financial advisor?

A: I spent nearly 20 years of my career chasing the nexus of professional impact + positive influence on the lives of others; never quite finding the right balance. After obtaining my MBA from The University of Chicago Booth School of Business, I met my wife and we started working with a fiduciary financial advisor. That was when I realized financial planning and investment management amounted to so much more than what was depicted by Jordan Belfort in The Wolf of Wall Street. This epiphany convinced me I could help others achieve financial independence.

Q: What qualities do you think a financial advisor should embody?

A: I believe that to be a successful financial advisor you must first and foremost possess an insatiable desire to help others. Beyond that, you must be empathetic, you must be a good listener and you must always put your clients’ best interests first. Of course, it also helps if you happen to enjoy building relationships and getting to know people on a level deeper than their personal balance sheet and income statement. Not every client wants or needs that, but I consider it one of the greatest rewards of being a financial advisor.

Q: What are your favorite books on financial planning/investing?

“Success is peace of mind that comes with the self-satisfaction in knowing you did your best to become the best that you were capable of becoming.”


Industrial Work Space With Clock and Ladder


Why I Became a Financial Advisor

I love helping individuals, families and small businesses plan for and achieve long-term financial well-being. Although it took me nearly 20 years as a tax advisor and corporate finance and accounting professional to become a financial advisor, the opportunity to empower others to approach the future with greater confidence and clarity has been one of the most rewarding aspects of my life and career.

Through serving clients as a fiduciary and creating individualized strategies to reach their goals, I am honored to work in a capacity that can have a meaningful impact in the present and for generations to come. From evaluating complex stock-based compensation plans to developing prudent drawdown strategies for retirees, I help people navigate the trade-offs and financial challenges that inform their financial future.

Industrial Office Space With Plants And Electronics On Table


Joey Schultz joined Forum Financial Management in 2019 as a Financial Advisor. Before joining Forum, he served as director of strategic partnerships and global strategic accounts for Expedia and led ongoing strategy development and execution for global strategic partnerships. Joey enjoys working with clients who are seeking clarity around the major financial decisions in their lives. He values building lasting relationships with clients to help them think through complex problems and empower them to approach the future with greater confidence.

In addition to working for more than 10 years in the financial services and accounting industry, Joey is the co-founder of Home for a Home, a volunteer organization through which real estate professionals can donate a portion of their commissions to help fund homes for those in need. Joey earned his MBA from The University of Chicago Booth School of Business and a bachelor’s degree in business economics and accounting from the University of California, Los Angeles.


Tell Us About Your Financial Life and Aspirations

Your experience begins with an initial meeting to identify your financial vision for the future and risk tolerance levels. We review our investment philosophy and approach with you so that you fully understand each milestone of our process and how our relationship will evolve over time.

Discuss Topics Crucial to Your Financial Success

Over the course of the next few meetings, the content and breadth of each meeting is defined by your personal needs. We can review your estate planning and risk management needs, discuss retirement accumulation or distribution planning, evaluate educational funding needs, review your tax situation, and go over any other items crucial to your financial success.

Develop a Strategic Plan Unique to You

Once you select an allocation, we put together a strategic implementation plan that will coordinate investment of your portfolio between qualified (tax-advantaged) assets and non-qualified assets in order to maximize tax efficiency. The topics we address during our time with you vary depending on your unique needs and situation.

Putting Your Plan Into Action

We establish your Forum account based on the portfolio allocation we discussed and what we learned about your risk tolerance and financial goals. With your new Forum account now in place, you will have the opportunity to access your Forum Client Portal for the first time and connect with members of the Forum Client Service team.

Review Goals and Plans When Your Life Changes

You will receive reporting that will clearly show your performance net of all fees and compared to applicable market indexes. Additionally your assets are held at a reputable third-party custodian that furnishes independent monthly reports so you can feel confident about the safe handling of your money.

Ready to Connect With a Forum Advisor?