How Leaders Emerge

I believe that we all have untapped potential and strong workplaces cultures are built when organizations prioritize the development of their people. As an avid learner, I enjoy building my own skillset and teaching what I have learned to others. I’m a big fan of research from Amy Edmonson focusing on psychological safety as well as work by Simon Sinek in the area of leadership (Start With Why and Leaders Eat Last).

How does this translate into everyday life? Everything starts a goal. There are reliable ways to achieve the goals we set for ourselves and simultaneously build good habits while breaking bad habits. For me, the path to success is found in establishing clearly defined goals and breaking those down into micro-goals. Goal setting creates alignment, promotes autonomy, and it gives employees a stronger sense of purpose and connection to the vision of the organization. This combined with a strong development plan creates space for leaders and employees to step out of their comfort zone and become the best version of themselves. A highly engaged workforce is better at innovating, problem solving and collaborating, which improves the overall experience our clients have when they work with us.


I believe in being a positive leader and influencing others. I have had so many people give me an opportunity to show the world what I can achieve, and now I am paying it forward. My personal vision is to help others find the courage and confidence to reach their full potential.


Working for an organization that appreciates innovation feels aligned because I have been an innovator since I was a child. I have fond memories of creating things from scratch and even building a makeshift roller coaster.


As someone who values diversity and learning about the uniqueness of others, I was drawn to the opportunity to drive the DEI initiatives at Forum so I can help create opportunities for everyone.

"Effective leadership is a moving and evolving target, which means there is always room for growth."

Industrial Work Space With Clock and Ladder


Laura Norek joined Forum Financial Management in 2021 as Director of Talent and Organizational Development. She now serves as the Chief People Officer. Prior to joining Forum, she founded Leadership Extension, a management consulting company focused on developing frontline leaders through various programs, courses and training and coaching sessions. Before starting Leadership Extension, Laura worked for SSAB Americas as a manager of organizational development, defining and building a new role to work with 1,300 employees.

With 14 years of experience in human resources and organizational development, Laura is experienced in employee engagement, performance management, change management and leadership and soft skill training. With a passion for teaching, Laura focuses on national recruiting and the new associate experience at Forum as well as establishing ongoing training and personal development programs for all associates.

Laura is an Executive Coaching Certified Professional. She earned a master’s degree in organizational leadership from Lewis University in Romeoville, Illinois. She holds bachelor’s degrees in human resource management and psychology from Northern Illinois University in DeKalb, Illinois.

Laura enjoys spending time with her husband and their two sons. She values fitness and enjoys running.


Tell Us About Your Financial Life and Aspirations

Your experience begins with an initial meeting to identify your financial vision for the future and risk tolerance levels. We review our investment philosophy and approach with you so that you fully understand each milestone of our process and how our relationship will evolve over time.

Discuss Topics Crucial to Your Financial Success

Over the course of the next few meetings, the content and breadth of each meeting is defined by your personal needs. We can review your estate planning and risk management needs, discuss retirement accumulation or distribution planning, evaluate educational funding needs, review your tax situation, and go over any other items crucial to your financial success.

Develop a Strategic Plan Unique to You

Once you select an allocation, we put together a strategic implementation plan that will coordinate investment of your portfolio between qualified (tax-advantaged) assets and non-qualified assets in order to maximize tax efficiency. The topics we address during our time with you vary depending on your unique needs and situation.

Putting Your Plan Into Action

We establish your Forum account based on the portfolio allocation we discussed and what we learned about your risk tolerance and financial goals. With your new Forum account now in place, you will have the opportunity to access your Forum Client Portal for the first time and connect with members of the Forum Client Service team.

Review Goals and Plans When Your Life Changes

You will receive reporting that will clearly show your performance net of all fees and compared to applicable market indexes. Additionally your assets are held at a reputable third-party custodian that furnishes independent monthly reports so you can feel confident about the safe handling of your money.

Ready to Connect With a Forum Advisor?